BetterNetBiz.com

Review: Gimme My Money Now!

2007-01-20T17:19:00.000+01:00

With Gimme My Money Now you learn how to easily come up with a list of unique product ideas - products, people actually want to buy. Then, Marlon shows you how to properly survey, or test, these ideas until you come up with the one "killer" product that you will advertise, sell, and deliver through your web site.

The only way you’re going to be successful in online marketing is to let people tell you what they want to buy. And then you sell it to them through your one-page web site! With Gimme My Money Now you get all the tools, resources, examples, and templates to put your project in gear. This plug-and-play advice is beautiful in its simplicity, yet very thorough in its content...

More Info: Gimme My Money Now!

Review: The Amazing Formula

2007-01-20T17:08:00.000+01:00

What I like most about The Amazing Formula is that it's chockfull with first-class real-world business and marketing tips that are tested and proven to bring in the best possible results.

Most Internet marketing eBooks provide a basic step-by-step approach on how to do certain things, but it's extremely difficult to find information products that actually teach you the "real" insider secrets that show you how to get ahead of your competition.

That's exactly what The Amazing Formula is doing! This marketing manual is absolutely unique in it's way to teach you how to think and act like a highly successful marketer and business person...

More Info: The Amazing Formula

Review: The Design Dashboard - Marlon Sanders

2007-01-20T17:05:00.000+01:00

The design dashboard is a tool that guides you step by step in the process of creating a professional looking site with a top graphical design and everything else you need to stand out of the crowd.

But it's not only about designing a great looking site. Actually, the design dashboard covers every single aspect on how to build a successful e-commerce ready website

More info at: The Design Dashboard

Boost Web Site Traffic With The Major Free Search Engines

2005-08-12T15:27:00.000+02:00

Working the major free search engines (SE’s) is by far the best way to boost web site traffic – especially for small online businesses. Getting traffic can be fairly expensive, but with the help of the search engines, you can generate free and highly targeted traffic for many years to come.

Don’t worry, you don’t have to know anything about complex search engine optimization. The principle to boost web site traffic with the major SE’s is simple:

You create valuable content pages that match the theme of your site.

Each of these pages is optimized for a specific keyword in order to rank high on the search engine results pages.

That’s really all you have to do, write your content pages and use your specific keyword a few times throughout your body text and on certain strategic places –- more on this a bit later.

Is there a drawback? Well, generating traffic from the search engines takes some time and work. But once the necessary legwork is done? You know it already –- free, targeted traffic for many years to come, without the need to invest any more time.

The big advantages of SE traffic

Visitors from the SE's are actively searching for what you are offering, which means that they are motivated and open to buy.

They are new prospective customers –- a great way to build your list.

They found your site by searching for specific keywords, which means they are highly targeted, open-to-buy visitors.

You don’t have to pay anything for the visitors arriving at your site.

Once you've done the legwork, the SE’s will give you a steady stream of targeted traffic for many years. Even if you stop working on your pages, the traffic to your web site will continue.

Help the search engines to find your pages

Why do people use search engines? They are looking for products or services with certain features and benefits and they are typing specific keywords into the search box of the engines in order to find what they want.

No one is looking for you or your site. What the web surfer wants is an answer to his question or a solution for his problem and he doesn’t care if it’s you or someone else who provides the solution.

So, what does this mean for you? In order to boost web site traffic, you have to get many of your web site pages on the first page of the search engine results pages (SERP’s).

But how do you get there?

Create a list of specific keywords and keyword phrases with high demand and low supply.

Make sure that each of these keywords matches the theme of your web site.

Be careful not to dilute your theme -- keep it as narrow as possible. The key to success for small businesses is to target a narrow niche market.

Create content pages for each of these keywords. Each page has to focus on a single specific keyword and it has to be optimized in order to get a high ranking in the SE’s.

Build many of these pages -- create a Theme Based Content Site (TBCS) that consists of at least 60 – 80 keyword-focused content pages.

That way, your site becomes an indispensable resource for your niche and your pages will start moving up in the SERP’s -- a sure way to boost web site traffic. Ok, it takes a bit of time and work to build all those pages, but on the other hand the huge pay-off is well worth the effort.

How do you find highly profitable keywords?

Pretend you are your customer -- What would you call your product? How would you describe it? What are the features and benefits of your product?... Think outside the box.

Check out the competition: Verify the sites of your competitors and make a note of the keywords they are using. Do a “mouse right click – view source” on the pages and search for
the keyword META tag in the HTML document. Copy and paste all the keywords into your keyword list.

Use Search It! to find tons of great keywords and to evaluate their demand. Search It! is a fantastic research tool with loads of different search facilities. To find great keywords, select "Brainstorming" in step1 and select "Yahoo! Keyword Selector Tool" in step2. -- Follow
the instructions and experiment also with the other search options.

Use Google to verify the supply for your keywords. Type your specific keyword in the search box and check how many search results are returned (indicated on the upper right corner). Focus only on keywords with relatively low supply, because it's very difficult to get a good search engine ranking for high-supply keywords, so.

The best keywords are those with high-demand and low-supply -- these are the ones that really boost web site traffic.

If your site theme is very competitive, it's a good idea to concentrate on less-obvious keywords. Those ones have relatively low demand, but usually also very low supply. That's a clever way to win the search engine positioning race. Create many of these pages and you can
generate quiet a bit of traffic -- even in a very competitive market.

The quickest and easiest way to generate a big list of profitable keywords is to use the Brainstorm It! which is part of the Site Build It! e-commerce solution.

Optimizing your pages for the Search Engines

Each of your pages should be optimized for a single specific keyword. Use your keyword several times throughout the body text of your web page and also in certain strategic places – the HTML META tags and other tags.

Never dilute the content of your pages -- don't introduce more than one subject on a single page.

Work these tags to get a high ranking

The <TITLE> tag: This is one of the most important tags. Make sure to use your keyword at least once in this tag. The SE's display the provided information as the title on the search engine results page. It shouldn't be longer than 60 - 80 characters – some SE’s might cut
longer strings.

The <META Keywords> tag: Contrary to what many people believe, the importance of this tag is fairly low nowadays. Provide only your most important keywords and maybe one or two synonyms.

The <META Description> tag: The SE's display this information as the description in the search engine results page. Your description acts as an ad for the searcher, so it's a good idea to mention the most exciting benefit of your product. Use your specific keyword at least once and keep the description under 200 characters.

The <H> tags: These are the Headline tags -- <H1> is the most important, <H2> is second… The <H> tags are fairly important for the ranking of your pages -- try to use your specific keyword at least in the <H1> tag.

The <BODY> tag: Use your keyword throughout the body text -- especially in the opening- and final paragraph. Also, try to use synonyms together with your specific keyword.

Follow these simple rules and the SE ranking of your pages will definitely improve and this will automatically boost web site traffic.

Submitting to the Search Engines

Did you ever get an ad like “Submit to 5000 search Engines for only $49” ? Don’t bother! First, there are no 5000 SE’s and actually there are only a handful of Search Engines that really count.

The most important Search Engines:

Google

Yahoo! Search

MSN Search

Google

You cannot submit to the following SE's -- they have to find your site. The best way to get listed with these SE's is to build some high quality inbound links.

Ask Jeeves / Teoma

Fast

Alta Vista

Inktomi

What about AOL, Netscape Search and Lycos? You will be listed in all of
them automatically, if you are in the engines above. These SE's get search results from one or more of the above SE's.

You have a hobby, a passion, a special field of interest...?
Learn how to turn it into a profitable online business.
BetterNetBiz.com -- Robert Spadinger

Why Your Online Marketing Education Is So Important For Your Success

2005-08-01T22:58:00.000+02:00

If you want to succeed with your Internet business, you have to invest some time and money into your online marketing education.

Don’t worry, there is no need to spend thousands of dollars -- $30 - $40 every now and then for a good books is sufficient. And no, you don’t have to go to university to study marketing -- anyway, you wouldn’t learn there what you really need to succeed online.

Don't try to reinvent the wheel

Why is the right kind of online marketing education so important for your success?

Think of all those great Internet marketing pioneers. When they started out 5 or 10 years ago, they didn’t have a clue how to succeed online. Their approach was a long arduous way of trial and error.

Although these guys have been very clever and talented, it still took them years to figure it all out. They might have tried 99 ways that did not work, until they found an approach that lead to success.

If you don’t learn from those who already figured it out, there is only one possibility left for you -- reinventing the wheel and taking the hard route of trial and error. That's surely not the best idea and it will cost you lots of time and money.

Study and apply the methods and techniques of successful marketers. That’s the easiest and quickest way to success.

Do some research before you start investing in your online marketing education!

It is well worth, spending a few hours to search for the books and educational materials that will best fit your needs. Be also prepared to find lots of scam and useless rubbish -- a big part of the online marketing material is fairly worthless.

If possible, download a free sample chapter or a table of contents for the eBook you are interested in. People who are selling great value products usually are not afraid to give a free chapter or a TOC of their work.

Use your favorite search engine and search for the book title or the name of the author. You should find some reviews and other helpful information that allows you to evaluate the quality of the product.

Put your knowledge to work

Knowledge isn’t of great use if you don’t apply it. While reading, take some notes and use a highlighter. Reread the most important sections and then put it to work -- take action!

Acquiring a solid online marketing education takes time. It’s a continuous process of studying, digesting and applying the material you read. That’s also why it doesn’t make much sense to rush out and buy some 50 books at once -- you won’t have the time to “work” them properly. Instead, take one step after the other.

As I already mentioned, you don’t need a university degree. Go straight to the top guys and gals who walked the road and succeeded -- you need street smarts, not university theory.

Your online marketing education is one of the pillars to success with your Internet business. Don’t sweat it! All it takes is a small investment of your time and money (and this one is really negligible).

If you want to take your online marketing education to the next level and learn how to build a successful online business, I highly recommend the resources and eBooks from SiteSell.com. You get outstanding quality for unbelievable low prices -- probably the best you can find.

Also check out these extraordinary freebies -- these are fantastic eBooks that would normally cost $30 - $40 each.

Learn something new every day!

You have a hobby, a passion, a special field of interest...?
Learn how to turn it into a profitable online business.
BetterNetBiz.com -- Robert Spadinger

Why Your Online Marketing Education Is So Important For Your Success

2005-07-27T22:50:00.000+02:00

Also check out these extraordinary freebies -- these are fantastic eBooks that would normally cost $30 - $40 each.

Learn something new every day!

You have a hobby, a passion, a special field of interest...?
Learn how to turn it into a profitable online business.
BetterNetBiz.com -- Robert Spadinger

Learn How To Create A Success Mindset

2005-07-21T22:50:00.000+02:00

The amount of success you achieve in life primarily depends on your inner beliefs and convictions -- your success mindset.

For example, if one of your beliefs is that achieving success is extremely difficult, you will most probably face many difficulties on your way to success -- you attract and experience the truth you carry within yourself.

On the other hand, if you are convinced to attain success easily, then this will be your experience. It doesn’t mean, that there won’t be any obstacles, difficulties or challenges to overcome -- there surely will be -- but your way to success will be much smoother. Your passion and excitement will turn hard work into child’s play.

This has nothing to do with positive thinking. Positive thinking is a bit like putting watercolor on an old rusty car. It helps for a while, but shortly after, things are back to normal.

What I am talking about is much more profound. It works from the inside out. The technique I’ll explain further down allows you to reprogram your success mindset in order to create whatever you want in life.

You are the creator of your life and you are completely responsible for whatever happens in your life. All your experiences in the world are merely a reflection of your inner state of being -- your believes and convictions.

You attract, whatever you focus on. Focus means to align your thoughts, feelings and actions with whatever it is that you desire. If you want to be a great writer, but you keep on telling yourself that you can’t write, then your thoughts are not in aligned.

If you want to be a great pianist, but you play only one hour a week, then your actions are not aligned… Whatever you think, feel and do, ask yourself if it helps you to reach your goal. If that’s not the case, change your direction.

Align your thoughts, feelings and actions with your biggest goal in life (your own definition of success) -- that’s what it means to develop a success mindset.

How to create a Success Mindset

First of all, you have to get crystal clear about what it is that you want.

What does success mean to you? -- An income of $10000 per month? Selling 50000 copies of your eBook? Helping thousands of people to realize their dreams? Finding the right partner for life?...

Contemplate on your life goal. Take your time, it’s really important. Write down whatever comes to your mind -- even if it might sound silly at first -- keep on jotting down your thoughts and ideas.

Once you are finished, start refining and organizing your notes. Modify and adapt your list until you are really happy with it. Visualize the different points on your list -- do they make you feel comfortable? If not, get rid of them or modify them.

Ok, stop for today. Come back to your list tomorrow with a fresh mind and do a final check. If necessary, modify some more points. This list represents the blueprint of the life you will create and from now own, you will use it every day to develop your success mindset.

Powerful Visualization

Now you will create a mental movie, using the points on your list. The key to success is to make this movie as real as possible -- you have to see, hear, feel and even smell what you want to achieve.

For example, if one of the points on your list is: “Making $10000 a month doing what I love to do”, then just imagine, how your life would be if this was already true. How would you feel? What would be your thoughts and actions? Integrate these feelings and emotions in of your daily visualization exercise -- even better, make them part of your daily life.

Visualize looking at your monthly bank statement and feeling the excitement… Use your imagination to come up with appropriate scenes for your visualization exercises.

Develop a short and emotionally charged mental movie for each point on your list. Certain scenes might even comprehend more than one point on your list.

Being able to properly visualize a crystal clear and emotionally charged mental movie takes some time and effort, so just don’t give up after a few days or a week. Be patient and keep on growing your success mindset.

Don’t try to get it perfect right from the start -- that’s impossible. Find a quiet spot and make sure that you won’t be disturbed for the next 15 – 20 minutes. Take the first point on your list, close your eyes and start imagining an appropriate scene.

Again, make each scene as emotionally charged as possible. That’s not easy at the beginning and it will take you a while to develop this ability. Keep on practicing every day -- that's the key to success.

Being able to clearly visualize, enables you to create the life of you dreams.

At the beginning, I suggest you practice once a day for about 15 - 20 minutes. Stay concentrated while practicing. Your mental images will become clearer from day to day and the practicing will get easier with every day.

After about one month, start practicing twice a day for ~ 10 minutes. Now you are already much more proficient and your visualization takes less time.

Also, make it a habit to visualize certain scenes of your mental movie several times during the day -- every now and then, pick a scene and visualize it for 30 seconds or a minute.

Take a few seconds to visualize -- as often as possible

● This gives you a short break from what you are currently doing.

● It is much easier to remain highly concentrated for a short period of time -- and concentration is one of the keys to success.

● You keep in touch with your goals throughout the day -- your success mindset keeps on expanding.

● It helps you to stay motivated working towards your goals.

Integrate the "success energy" you will experience during your visualization exercises into your daily life.

When you visualize being successful, you feel the corresponding energy. And at this very moment you actually ARE successful -- success is your state of being at that instant. Now you know, what this energy feels like and with a little bit of practice you will be able to recreate this energy whenever you want.

Step into this energy as often as possible throughout the day. Every 30 minutes or so, concentrate on your "success energy" for a few seconds -- in other words, consciously BE success.

That way you are creating success from within. And whatever is within, will sooner or later manifest on the outside -- it will become part of your experiences in the physical world. Your inner state of being (success) will draw corresponding events into your life -- people who will guide you on your way to success, a great book, a fantastic seminar that helps you reaching your goal...

Consciously create the life of your dreams

Many people sabotage their success without even realizing it, by constantly getting caught up in negative thoughts and emotions.

Become aware of your thoughts and emotions and stop following those ones that are not beneficial for your success -- just drop them. Understand, that your thoughts are not real until you make them reality -- by intensely focusing on them for prolonged periods of time.

Think about the child who is afraid of the witch in the wardrobe. You don’t worry about getting hurt, because you know the witch is not real -- you refuse to pay any more attention to this thought. But for the child it is absolutely real. So real, that it might not be able to sleep the whole night.

Actually, we grown-ups behave exactly the same way. The only difference is that our witches are the worries to lose our job, to fail in our undertakings... And we are holding on to these destructive yet unreal thoughts, day-in and day-out, until they become reality.

Don’t continue following the thoughts that weaken your success mindset-- worries, fears, doubts… -- just let go of them, dismiss them. Again, thoughts are not real and you have the power to control them. Follow and develop only those that correspond with your ideal vision of life.

Several times during the day, ask yourself what you have been feeling and thinking for the last 30 minutes. Analyze which thoughts are beneficial for your success and which ones are not. Dismiss the “bad” ones and nurture the “good” ones.

You can control your thoughts only if you are aware of them and this simple technique will allow you to become conscious of your thoughts and emotions.

Indulging in a certain thought 10 or 100 times won’t have a big impact on your life. But if you entertain the same thought thousands of times over several months or even years it will become your reality.

You have the power to create whatever you focus on and you are completely free to choose what to focus on. Do you focus on failure or success? The universe doesn’t care, but you future depends on it.

You have a hobby, a passion, a special field of interest...?
Learn how to turn it into a profitable online business.
BetterNetBiz.com -- Robert Spadinger

How To Get A Better Search Engine Placement Without Tricking The Search Engines

2005-06-21T22:06:00.000+02:00

Does search engine optimization (SEO) have a bright future? I don’t think so, in my opinion SEO is doomed to fail. Surprised? Let me explain why I don’t believe in SEO.

In order to keep their users happy, the search engines (SEs) have to return relevant websites with valuable content in the search engine results pages (SERPs).

Unfortunately, search engine optimizers (SEOers) don’t care a lot about providing quality content, their primary goal is to figure out the various search engine algorithms to get a better search engine placement. In other words, SEOers are hurting the search engines credibility by tricking less relevant websites onto the top of the SERPs.

The SEs are getting more and more sophisticated and soon they will be able to accurately recognize the relevance and quality of a website. When that happens, search engine optimization tricks will stop to work and this will probably be the end of SEO.

Why is it so important for the search engines to increase the number of their users and to keep them happy? A search engine is a business and like any other business its goal is to increase market share and to make profit.

The SEs primary source of revenue comes from advertising. Advertisers are paying for placing their ads on the SERPs and hope that many visitors will click on them and buy their products or services.

In order to make a significant profit, a search engine has to attract many users. More users result in more clicks on the ads, which allows the SEs to make more money.

If the search engines fail to provide excellent search results, they will loose not only their users, but also their clients who are paying $$$ for advertising. Obviously that’s the last thing the SEs want and that’s why they are doing everything possible to give their users what they want – relevant websites with quality content.

The goal of a search engine optimizer is to figure out the numerous search engine algorithms in order to find a way to get a better search engine placement without necessarily having to provide relevant and valuable content pages. In other words, they are trying to trick the SEs, which hurts their reputation.

Ok, so what’s the problem with SEO and why shouldn’t you waste your time with it?

It is getting more and more difficult and time consuming for SEOers to keep up with the ever-increasing complexity of the numerous search engine algorithms and to keep their pages at a high-ranking position.

Hundreds of brilliant PhDs equipped with the latest technology are working around the clock to make the search engines more sophisticated and to allow them to realize relevant websites with valuable content.

Yes, the search engines are getting more and more intelligent and soon it will be impossible for SEOers to trick the engines in order to get a better search engine placement without providing valuable content.

In the early days of SEO, fooling the search engines was very easy. SEOers used simple strategies, like keyword stuffing and replicated gateway pages to get on top of the SERPs. But the search engines evolved, they found out about these tricks and penalized or even banned the sites that used them.

Sure, new tricks emerged. SEOers used non-replicated, zero-value doorway pages and page cloaking to get top positions. Again, the search engines realized quickly what’s going on and more sites were banned.

Nowadays, it’s already very difficult to fool the search engines and it will get even more complicated. Actually, there are only a handful of specialized companies and individuals who achieve top rankings using search engine optimization.

The rest of the SEOers are merely playing around. They are desperately trying to figure out some new tricks that allow them to artificially improve the ranking of their pages.

What should you do to get a better search engine placement without doing SEO?

● Most important of all, create a high-quality website that provides valuable and problem-solving content for your visitors.

● You have to provide the necessary information that allows the SEs to evaluate the topic of your pages. Therefore you should optimize each of your pages for a specific keyword.

Use your keyword in the title tag, in your headlines, in your links, in the meta description tag and in the meta keywords tag. Additionally, use your keyword throughout the body text of your page.

● Get a few inbound links from credible websites. This will get a newly launched site quickly into the index of the major SEs. “Make Your Links Work!” and the “SiteSell Value Exchange” are excellent ways to develop high-quality inbound links.

In the long run, that’s surely the best way to get a better search engine placement. If you try to go the SEO route you will most probably fail, because it’s just getting too difficult and time consuming to keep up with the SEs increasing complexity.

Instead of chasing the ever-increasing complexity of the search engines algorithms, I recommend you take the easy path of creating valuable content for your visitors. That way, everyone wins -- you, the search engines and your site visitors.

Robert Spadinger
BetterNetBiz.com
Internet Marketing for Small and Home-Based Businesses

You Just Started A Website And You Aren’t Getting Any Traffic? – Learn How Inbound Links Can Help You

2005-06-20T22:11:00.000+02:00

An inbound link is a link from another site to your website. You can get inbound links by listing your site in directories or by asking other webmasters to include a link to your website on their site.

Both, on-page and off-page criteria determine the ranking of your websites pages in the search engines. Examples for on-page criteria are the keywords you are using in the title, body and meta tags of your page.

Search engines use this information to evaluate the topic of your page. Off-page criteria don’t provide any information about how much human visitors appreciate your website and that’s where off-page criteria come into play. There are many different off-page criteria and inbound links are one of the most important ones.

If your website gets inbound links from major directories and some of the most important sites in your industry, the search engines will consider your site to be more important and to have more credibility as a similar site without any incoming links. This will also improve the ranking of your pages in the search engines results pages.

It’s a good idea to start developing some quality inbound links already at an early stage, when your website has about 20 – 30 content pages. This will enable your site to get spidered by the search engines and to stay in their indexes without getting dropped periodically.

Before you start working on your inbound links, make sure that your site is ready. There must not be any “under-construction” pages, no broken links and should have already developed some valuable content. Otherwise, directory editors and the webmasters you are asking for a link most probably will reject your site.

Why should you get some inbound links from other websites?

● Your website will get spidered by the search engines which will start generating traffic to your newly launched site. This is especially important for those search engines that don’t accept submissions. Teoma is an example of an important search engine that doesn’t allow you to submit to it manually.

● Your website will stay in the search engines index. If your site doesn’t have any inbound links or only a few low quality links, it is likely that your site will be dropped periodically from the search engines databases.

● Quality inbound links will improve the ranking of your site in the search engines results pages. For example, if some of your pages are ranking at the positions 11-15, it is likely that some quality inbound links will push your pages into a top ten ranking position.

● Getting some inbound links is relatively easy and it doesn’t take much time.

When you develop your linking strategy, make sure to get some inbound links from well-established sites with good credentials. The search engines will give your site far better credentials if it has only a few high quality links rather than having 100 incoming links from sites that are irrelevant and of low quality.

How do you get high quality inbound links?

● From the major directories like Yahoo, DMOZ (Open Directory) and Zeal. Yahoo charges $ 299 for a review of your site, which doesn’t guarantee an inclusion in the directory. In my opinion, getting listed in the Yahoo directory isn’t really necessary for a small niche business.

Submission to DMOZ and Zeal is free, so I definitely recommend you submit your site. The drawback with the last two directories is that it might take a few months until your site gets included and Zeal accepts only non-commercial sites.

● From second tier directories. Some examples are JoeAnt (http://www.joeant.com/), Business.com (http://www.business.com/), Blue Find (http://www.bluefind.com/), SevenSeek
(http://www.sevenseek.com/), Skaffe.com (http://www.skaffe.com/) and GoGuides (http://www.goguides.org/).

It is relatively easy to get your site included in these directories and you get a guaranteed review within 48 hours for a one-time fee of about $30. I think it is a good investment for a small business to get listed in 2-3 of these second tier directories.

● From niche directories. It is definitively worth spending a few hours to find some suitable niche directories for your linking program. Inclusion should be free and easy for most of these directories.

● By directly contacting webmasters of other sites. Again, choose only quality sites with themes that are related to your business. The ideal sites are those ones with excellent content, a high Google PR and a good Alexa score.

For more details on how to develop quality inbound links, take a look at “Make Your Links Work!” and the “SiteSell Value Exchange” – definitely the easiest and most straightforward ways to make your links work.

Getting a few good inbound links to your website is easy, cheap and it doesn’t take much time. Considering all the advantages, I highly recommend you spend a few hours and maybe even a few dollars to get some quality inbound links to your site.

Robert Spadinger
BetterNetBiz.com
Internet Marketing for Small and Home-Based Businesses

If You Want To Make Money On The Internet, Don't Focus On Making Money

2005-06-16T22:12:00.000+02:00

Every day, hundreds of people are trying to start a small online business and to make money on the Internet. Unfortunately, most of them fail miserably.

Most people get started with the wrong expectations – probably also because of the hordes of get-rich-quick-and-easy artists out there. They think, it’s as easy as putting up a mini-site, filling the pages with ads, banners and affiliate links and watching the bank account exploding.

Ok, in reality it’s not quite as easy as that. It actually requires a bit more effort to succeed on the Internet.

And here is the big problem: The only thing, most people are focusing on right from the start, is about making money. You have to put money last, if you really want to make some money on the Internet.

Confused? Ok, let me explain. If you want to succeed, you have to focus on providing true value. You have to think about, how you can help your target market solving their problems and answering their burning questions. You have to give your audience what they really want and need.

And that’s the biggest secret about making it on the Internet - and probably anywhere else: Solve problems and provide true value and the money will follow naturally.

Of course, when you get started you have to do your research upfront. You have to make sure that there is a market for your product or service and that it’s is having good profit potential.

The majority of people get impatient far too early. They create a few content pages and then they think, “Ok, now it’s time to make some serious money on the Internet”. So they do what they shouldn’t be doing at this stage.

They plaster their pages with banners, affiliate links and ads and then they wait for the big money to roll in. 2 weeks, nothing happens, 4 weeks, still nothing happens and they are getting nervous.

Desperate to get the money machine going, they might place some ads and maybe even do a small pay-per-click campaign. The result? Nada, nothing, and at his stage, most of these poor guys who started out full of motivation will give up.

And what are they saying? The Internet doesn’t work! Well, the Internet works if you work it and most important, if you work it the right way.

What’s the right way?

Again, first of all you have to concentrate on providing true value. Help your target market solving their problems.

The best way to do so is to create fantastic content for your site. Before you start concentrating on monetizing you should create at least 50 – 60 pages, and each of these pages should focus on a specific keyword that belongs to your site theme.

After 2 – 3 months, many of your pages will start ranking well with the search engines. And what does that mean? The search engines will generate a lot of traffic to your site and the high-value content you have written will likely turn your visitors into customers.

Because you give something of true value, your visitors will like and trust you. And this also means that they will be more receptive for your recommendations. In other words, they will be happy to click on your affiliate links and buy your products or services.

Do you see the natural flow?

● First you give, by providing valuable, problem-solving content.

● This will generate free, targeted traffic to your site.

● Your visitors will like and trust you, because you provide value and not just a sales pitch or a site that’s plastered with banners.

● Finally, making money on the Internet will be just a logical consequence of the three steps above.

Most small Internet businesses fail, but if you use the Content-Traffic-PREsell-Monetize approach, success will become inevitable for you. Click here to find out why C-T-P-M will put you on the road to success.

The process is very simple, but tremendously powerful. You don’t need to buy the expensive secrets of a self-proclaimed marketing guru, you don’t have to fool the search engines and you don’t need any tricks.

All you have to do, is to ask yourself the following question: “What can I do to help people and how can I provide outstanding value to them?” That’s where all your focus should be. Ask yourself this question one hundred times a day.

Persist and never give up. Write down every single idea that comes to your mind and don’t worry if it might seem silly or useless at first. Just keep on walking and trust your inspiration. Slowly but surely, great ideas will come to your mind and that’s how you get the snowball rolling.

If you concentrate on money first, you probably will already earn a few dollars after some short weeks. But surely you won’t make a lot and in the long run your business is doomed to fail if you are not ready to give anything of value.

On the other hand, when you follow the 4 steps above and focus on creating value for others, probably not a lot will happen for the first couple of months. You might even start wondering, if your business will ever succeed.

But suddenly it will take off. Your traffic will increase steadily and so will your income. Now, your business is on the highway to success. And if you keep on keeping on, it’s likely that it stays there for the years to come.

Again, provide value first and don’t concentrate on making money at the beginning. If you do that, you’ll see that the money follows easily and naturally as a consequence of the value you give.

Robert Spadinger
BetterNetBiz.com
Internet Marketing for Small and Home-Based Businesses

Building a Niche Web Site - the Easiest Way to Succeed on the Internet

2005-06-14T23:24:00.000+02:00

So, you have a great idea and you think about creating a small web business? Ok, just get started on it. Design a nice site, create some content pages and watch the money flowing in.

No, wait a second, that’s the sure way to failure and I known it’s not what you want. Before doing anything else, you have to do the necessary research in order to evaluate if your idea is profitable.

If you, the small businessperson with a limited budget, want to succeed on the web, you have to find a profitable niche and you have to build a niche web site.

First, you should brainstorm possible topics. Everyone has special interests, hobbies, knowledge… in other words, there is a niche web business waiting for every person.

Make a long list of all the subjects you are passionate about, things you know, professional experiences, things you can do better than anyone else, obstacles you overcame in life, problems you solved… be creative and make notes about everything that comes to mind.

Think outside the box, look at your failures, maybe you learned how to solve specific problems… thousands of people might face similar obstacles and they are probably desperately looking for
a solution – here you have THE idea for your niche web business.

Once you are finished with your list, pick the ones that appeal most to you and to evaluate their profitability potential. In the next step you will find out if the idea for your niche web
business will make you any money.

So, what is a profitable niche anyway?

It is a topic with high demand and relatively low supply. High demand means, that there are many people looking for answers to questions that are related to this topic. If there is no one interested in the subject you have chosen, you won’t be able to generate traffic to your site and your business will fail before it even started.

Low supply means that you won’t have much competition for the theme you have chosen. In other words, there won’t be many people providing high value, problem-solving content for your target market.

For general subjects like e-business, investment, travel… there is way too much competition. You would have to spend thousands of dollars in order to generate a reasonable amount of traffic to your site. For a broad subject it will be nearly impossible to get a good ranking on the major free search engines. And that means - no traffic.

Ideally, you should be passionate about the subject you are choosing. This will make work much easier and your chances to succeed will increase dramatically.

So, the key to success is to pick a narrow niche market with good demand and low supply. Your niche web business should be as narrow as possible, but still with good potential for profit.

With a narrow niche web business, it will be much easier to achieve a high ranking in the search engines and to generate lots of free traffic (potential customers) to your website.

For example, the subject “Investment” would not be a good topic to choose for a small business. Better would be “Investing in technology stocks”, but that’s still too broad. A theme like “Investing in semiconductor technology stocks” might be just right.

How can you evaluate the demand and supply for a certain topic?

In order to research demand, you could use the free Overture keyword suggestion tool and type the keyword for the theme of your niche web site into the search box.

The tool will return a big list of related keywords (they will give you some great ideas for the content of your site) and demand figures for each of them.

The numbers in the left column indicate the amount of searches performed during one month – these figures represent the demand for your keywords.

I recommend you perform several searches on different keywords in order to get a feeling for the returned figures. High numbers don’t necessarily represent a highly profitable topic. There also might be a huge supply, which means lots of competition.

The second parameter you have to consider is supply. Fire up Google and type the keyword that represents the theme for your niche web business in the search box. Google indicates the number of pages returned in the top right corner and this figure represents the supply for your
theme.

Again, you should do searches on different keywords in order to get a feeling for the returned numbers and what they mean in terms of supply.

Now, you have to take both figures, demand and supply into account. You get the profitability for your topic when you divide demand by supply. The higher this figure is, the bigger the profit potential for your niche web business will be.

A little tip: Use “Search It!” – a free tool to research keyword demand & supply, to find out more about your competition, to find content for your site… - No other research tool comes close to this one.

Ok, lets summarize what you have done so far. You started with brainstorming a big list of possible topics – subjects you know and like. You spent some quality time thinking outside the box, contemplating about obstacles and problems you have been facing in life… to create a substantial list of possible themes for your niche web business.

Then you picked the most appealing topics and evaluated their profitability by researching demand and supply data. And finally, you found an idea for a narrow (but not too narrow)niche web business with excellent profit potential.

Congratulations, now you can start designing your site and writing content for your pages. Most people don’t do the necessary research upfront and that’s the main reason why they fail.

So please, don’t make the same mistake. If you want to succeed on the Net, you have to build a niche web business for a topic with high demand and low competition. Do the all-important research right at the beginning of your project and your chances to succeed will be excellent.

Robert Spadinger
BetterNetBiz.com/
Internet Marketing for Small and Home-Based Businesses