You Just Started A Website And You Aren’t Getting Any Traffic? – Learn How Inbound Links Can Help You
An inbound link is a link from another site to your website. You can get inbound links by listing your site in directories or by asking other webmasters to include a link to your website on their site.
Both, on-page and off-page criteria determine the ranking of your websites pages in the search engines. Examples for on-page criteria are the keywords you are using in the title, body and meta tags of your page.
Search engines use this information to evaluate the topic of your page. Off-page criteria don’t provide any information about how much human visitors appreciate your website and that’s where off-page criteria come into play. There are many different off-page criteria and inbound links are one of the most important ones.
If your website gets inbound links from major directories and some of the most important sites in your industry, the search engines will consider your site to be more important and to have more credibility as a similar site without any incoming links. This will also improve the ranking of your pages in the search engines results pages.
It’s a good idea to start developing some quality inbound links already at an early stage, when your website has about 20 – 30 content pages. This will enable your site to get spidered by the search engines and to stay in their indexes without getting dropped periodically.
Before you start working on your inbound links, make sure that your site is ready. There must not be any “under-construction” pages, no broken links and should have already developed some valuable content. Otherwise, directory editors and the webmasters you are asking for a link most probably will reject your site.
Why should you get some inbound links from other websites?
● Your website will get spidered by the search engines which will start generating traffic to your newly launched site. This is especially important for those search engines that don’t accept submissions. Teoma is an example of an important search engine that doesn’t allow you to submit to it manually.
● Your website will stay in the search engines index. If your site doesn’t have any inbound links or only a few low quality links, it is likely that your site will be dropped periodically from the search engines databases.
● Quality inbound links will improve the ranking of your site in the search engines results pages. For example, if some of your pages are ranking at the positions 11-15, it is likely that some quality inbound links will push your pages into a top ten ranking position.
● Getting some inbound links is relatively easy and it doesn’t take much time.
When you develop your linking strategy, make sure to get some inbound links from well-established sites with good credentials. The search engines will give your site far better credentials if it has only a few high quality links rather than having 100 incoming links from sites that are irrelevant and of low quality.
How do you get high quality inbound links?
● From the major directories like Yahoo, DMOZ (Open Directory) and Zeal. Yahoo charges $ 299 for a review of your site, which doesn’t guarantee an inclusion in the directory. In my opinion, getting listed in the Yahoo directory isn’t really necessary for a small niche business.
Submission to DMOZ and Zeal is free, so I definitely recommend you submit your site. The drawback with the last two directories is that it might take a few months until your site gets included and Zeal accepts only non-commercial sites.
● From second tier directories. Some examples are JoeAnt (http://www.joeant.com/), Business.com (http://www.business.com/), Blue Find (http://www.bluefind.com/), SevenSeek
(http://www.sevenseek.com/), Skaffe.com (http://www.skaffe.com/) and GoGuides (http://www.goguides.org/).
It is relatively easy to get your site included in these directories and you get a guaranteed review within 48 hours for a one-time fee of about $30. I think it is a good investment for a small business to get listed in 2-3 of these second tier directories.
● From niche directories. It is definitively worth spending a few hours to find some suitable niche directories for your linking program. Inclusion should be free and easy for most of these directories.
● By directly contacting webmasters of other sites. Again, choose only quality sites with themes that are related to your business. The ideal sites are those ones with excellent content, a high Google PR and a good Alexa score.
For more details on how to develop quality inbound links, take a look at “Make Your Links Work!” and the “SiteSell Value Exchange” – definitely the easiest and most straightforward ways to make your links work.
Getting a few good inbound links to your website is easy, cheap and it doesn’t take much time. Considering all the advantages, I highly recommend you spend a few hours and maybe even a few dollars to get some quality inbound links to your site.
Both, on-page and off-page criteria determine the ranking of your websites pages in the search engines. Examples for on-page criteria are the keywords you are using in the title, body and meta tags of your page.
Search engines use this information to evaluate the topic of your page. Off-page criteria don’t provide any information about how much human visitors appreciate your website and that’s where off-page criteria come into play. There are many different off-page criteria and inbound links are one of the most important ones.
If your website gets inbound links from major directories and some of the most important sites in your industry, the search engines will consider your site to be more important and to have more credibility as a similar site without any incoming links. This will also improve the ranking of your pages in the search engines results pages.
It’s a good idea to start developing some quality inbound links already at an early stage, when your website has about 20 – 30 content pages. This will enable your site to get spidered by the search engines and to stay in their indexes without getting dropped periodically.
Before you start working on your inbound links, make sure that your site is ready. There must not be any “under-construction” pages, no broken links and should have already developed some valuable content. Otherwise, directory editors and the webmasters you are asking for a link most probably will reject your site.
Why should you get some inbound links from other websites?
● Your website will get spidered by the search engines which will start generating traffic to your newly launched site. This is especially important for those search engines that don’t accept submissions. Teoma is an example of an important search engine that doesn’t allow you to submit to it manually.
● Your website will stay in the search engines index. If your site doesn’t have any inbound links or only a few low quality links, it is likely that your site will be dropped periodically from the search engines databases.
● Quality inbound links will improve the ranking of your site in the search engines results pages. For example, if some of your pages are ranking at the positions 11-15, it is likely that some quality inbound links will push your pages into a top ten ranking position.
● Getting some inbound links is relatively easy and it doesn’t take much time.
When you develop your linking strategy, make sure to get some inbound links from well-established sites with good credentials. The search engines will give your site far better credentials if it has only a few high quality links rather than having 100 incoming links from sites that are irrelevant and of low quality.
How do you get high quality inbound links?
● From the major directories like Yahoo, DMOZ (Open Directory) and Zeal. Yahoo charges $ 299 for a review of your site, which doesn’t guarantee an inclusion in the directory. In my opinion, getting listed in the Yahoo directory isn’t really necessary for a small niche business.
Submission to DMOZ and Zeal is free, so I definitely recommend you submit your site. The drawback with the last two directories is that it might take a few months until your site gets included and Zeal accepts only non-commercial sites.
● From second tier directories. Some examples are JoeAnt (http://www.joeant.com/), Business.com (http://www.business.com/), Blue Find (http://www.bluefind.com/), SevenSeek
(http://www.sevenseek.com/), Skaffe.com (http://www.skaffe.com/) and GoGuides (http://www.goguides.org/).
It is relatively easy to get your site included in these directories and you get a guaranteed review within 48 hours for a one-time fee of about $30. I think it is a good investment for a small business to get listed in 2-3 of these second tier directories.
● From niche directories. It is definitively worth spending a few hours to find some suitable niche directories for your linking program. Inclusion should be free and easy for most of these directories.
● By directly contacting webmasters of other sites. Again, choose only quality sites with themes that are related to your business. The ideal sites are those ones with excellent content, a high Google PR and a good Alexa score.
For more details on how to develop quality inbound links, take a look at “Make Your Links Work!” and the “SiteSell Value Exchange” – definitely the easiest and most straightforward ways to make your links work.
Getting a few good inbound links to your website is easy, cheap and it doesn’t take much time. Considering all the advantages, I highly recommend you spend a few hours and maybe even a few dollars to get some quality inbound links to your site.
Robert Spadinger
BetterNetBiz.com
Internet Marketing for Small and Home-Based Businesses
posted by Robert at 10:11 PM
2 Comments:
Alexa.com is a subsidiary of Amazon.com. It is a website which provides information on traffic levels for websites. The Alexa rank is measured according to the amount of users who’ve visited a website with the Alexa toolbar installed. Alexa toolbar is an application developed by Alexa Internet. Its primary use is to measure website statistics. This toolbar collects as well as gives some valuable information. Once you install it, the Alexa toolbar monitors all your surfing and collects information about what domains you visit. They use this data to rank web sites. The traffic rank they assign to websites is based on 3 months of aggregated historical traffic data from millions of other users and is a combined measure of page views and users. Webmasters, advertisers and ad networks use your blog’s Alexa rank as a gauge to determine the worth of a link on your website. If you depend on link or site selling as a form of monetization you’ll definitely want to increase your Alexa rank, because it’ll increase your bargaining power when it comes to ad pricing.
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Kaylee
http://www.thinkpadonline.info
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